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Inspiring collaborative capability

An exclusive leadership learning programme, designed to develop and inspire the collaborative capability of senior and high potential leaders across a network of partner organisations. A diverse mix of leaders participate in a series of workshops designed to help them experience true collaboration.

Fresh Perspectives

Challenge24 provides the opportunity to mix an organisation’s leaders with similarly bright and motivated people from other businesses and sectors. Leaders are immersed in complex challenges from other businesses and connect with leaders from a very different world to their own.


The programme has become a unique and thriving learning partnership with a stimulating mix of successful, dynamic organisations. Leaders learn from the challenges and opportunities the other organisations and leaders are facing. They discover new ways of doing things and creating solutions.

Over the last nine years the partnering organisations have included: British Airways, Britvic, BT, Visa, TUI, Selfridges, Thomson Reuters, Unilever, Santander


There are key ingredients to developing collaborative capability that cannot be simply picked up from a book or a business school lecture - core elements that need to be seen and experienced to be fully understood. Challenge24 enables this to happen. The programme includes a facilitated work session and individual leadership feedback. It is designed to give leaders the skills, confidence and self-awareness of the impact they can have on their business and those around them by actively collaborating more effectively.

To find out more about becoming a partner on Challenge24, please contact Pete - pete@collaborationcompany.com

DON’t just take our word for it...

LIVE BUSINESS challenges

The Senior Director from one of the partnering organisations is able to harness the collective knowledge, experience and creativity of a group of senior leaders to solve a current and complex strategic challenge.

Customer Experience Director, Iron Mountain

“The opportunity to tap into the unique perspectives and experience from such a vast array of leaders was invaluable. These ideas have given us a strategy for the next part of our customer experience journey.”


General Manager, Selfridges

“ I found the experience fantastic.  Being with a group of complete strangers one day, to generating ideas that were well developed, actionable and exciting the next day was truly remarkable.”


Head of Products, Auto Trader

“It was a fantastic experience! Having the opportunity to apply the new skills straight away to a real life situation added so much to the whole experience. If only all management courses were as inspiring!”


Previous Challenge24 challenges


How could we increase people engagement in globally dispersed teams?


What could the future strategy of our short haul business look like at Gatwick Airport?


How could we ensure that the marketers entering the workplace today have as deep an understanding of the role of mail as they do of other, predominantly digital media?


How can we double the sales of our gift cards over the next four years?


How could we transform the perception of media agencies and car manufacturers so that they view AutoTrader as the best destination for selling new vehicles?

The Collaboration Company