As the leaves start to turn and fall we head towards our sixth Ideathon of 2016 with Muscular Dystrophy UK. Find out more about their challenge with a short video clip from their CEO, Robert Meadowcroft.
Welcome to Ideathon with Muscular Dystrophy UK, where representatives from BP, IGH, Thames Water, Heathrow and many more will tackle the following challenge:
“How might Muscular Dystrophy UK maximise the potential partnerships and increased brand awareness among companies in the sports and fitness sector, to help the charity reach, engage and support those affected by muscular dystrophy (and the wider public at large)”.
Robert explains why this challenge is crucial to the charity…